Marketing Performance · Report 01
Meta ad spend against Facebook-attributed revenue, January through April 2026.
A month-by-month read on what the ad account is spending, what it is bringing back through closed jobs, and where the return on ad spend is trending.
Total Meta Spend
$18,613
Jan 1 – Apr 22
FB-Attributed Revenue
$50,344
33 jobs closed
Year-to-Date ROAS
2.70×
$2.70 returned per $1 spent
Avg Revenue / Job
$1,526
across 33 FB-sourced jobs
Monthly spend, revenue, and ROAS
Figure 01
Meta spend
FB-attributed revenue
ROAS (right axis)
Figures in full
Table 01| Month | Meta Spend | FB Revenue | Jobs | ROAS |
|---|---|---|---|---|
| January | $2,210.76 | $49.00 | 1 | 0.02× |
| February | $4,682.26 | $36,113.30 | 14 | 7.71× |
| March | $7,621.48 | $12,749.05 | 10 | 1.67× |
| April (through Apr 22) | $4,098.87 | $1,433.09 | 8 | 0.35× |
| YTD | $18,613.37 | $50,344.44 | 33 | 2.70× |
On methodology. Revenue is bucketed by job completion date and attributed customer-level: any job completed in-month for a customer whose resolved lead channel is Facebook counts toward that month's total. This means a lead that arrived in February but closed in March lands in March — the chart reflects the cash month, not the lead month. Figures are raw jobs.total_amount and do not yet apply the portal's standard incentive or warranty adjustments.